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A great simple gift for the mom to be is a personalized keychain. Keichains that you can custom make and personalize are a great way to celebrate the new family. There are many types of keychains you can do this with, so get one that fits the mom's style and lifestyle.
A good example is one where you can choose 'charms' to put on a keyring that have the names under a cute picture. Choose a charm for each member of the new family - one for mommy, another for daddy and one for the new baby.
This will make a great gift that will be cute as well as useful, and the new mommy will love toting her new keyring around with her baby's name along with hers and dad's a daily reminder of her new family and new baby!